Website Marketing

Travel website marketing is three things.

  1. Defining the market you want to target
  2. Making sure your site is ready for search engines, traffic and customers
  3. Getting your message out

Defining the market you want to target is the hardest part. Most agencies just want customers. If you ask them to get specific they say "cruise customers". That isn’t specific enough these days. Think narrower. Think supplier specific. Think region specific. Think groups they move in. Think lifecycle. Think Income. It is possible on the web to target them precisely.

Making sure your site is ready for search engines, traffic and customers involves looking at your site from a human perspective, a technology perspective and a back-end perspective. These are some questions you need to ask, and then be ready to create an action plan to change them if the answers aren’t good.

    • Does your site look good?
    • It is easy to navigate?
    • Does it load quickly?
    • Does it have a call to action?
    • What other sites, specifically, are you competing with?
    • Am I ready to work with fickle leads and sell?
    • How will I track and follow up with clients?

Getting your message out is more than search engines. More than press releases. More than hoping and praying and throwing money at the next solution that sounds too good to be true. It is all about a clearly defined combination of SEO, SEM, Social Networking, Content and Obsession. Watching your campaigns, adjusting your message, fine tuning your copy, spending more here and less there. It is a lot of work.

But it is worth it.

Small but Mighty Travel Website Marketing Package - One time fee of $500

  • 90 minutes of personal consultation and training to discuss your business and the business you want to target
  • Comprehensive site critique, including design, layout, usability, content and hot spots.
  • Advice on how to optimize existing pages to boost traffic in organic listings
  • Advice on how to build new pages and what content to incorporate
  • An overview of pay-per-click marketing and how it works
  • A list of the top 25 "long tail" keywords for your target market
  • A list of the ten content pages needed to boost traffic without spending money on clicks
  • Free trial of website submission and monitoring software
  • 5 professionally written ads for Google AdWords
  • 1 professionally written press release
  • Five day class via email; with weekly newsletter tips and tricks for success
  • One 30 minute follow up "fine tuning" consultation

Advanced Marketing Options:

For more aggressive marketing needs, we devise a comprehensive marketing
plan. Our marketing plans are based on a three-tiered approach which
consists of an advertising plan, a public relations plan
and a sales promotion plan. Working with for advanced website marketing involves some consideration. Ask yourself what your budget is, and be realistic. If it is under $2,500 a month then we can help you through our small but mighty marketing package, newsletters, website marketing blog, and training classes. We’ll teach you how to do it yourself. You will absolutely need to be prepared to learn, work hard and spend money on clicks, ads and software.

If your budget is $2,500 a month or more, then you might hire us to manage your marketing efforts.

We don’t simply submit to search engines monthly. What makes our services unique is that we look at everything from a travel industry perspective and all our sites are designed with the end in mind - marketing.

Our marketing approach is from a one-to-one marketing perspective.
We strive to bring customers to your site, rather than sales.
To accomplish this, we offer additional training for the front-line
agents with respect to servicing the customer, including the setup of
the e-mail autoresponders, e-mail folders and e-mail rapport skills.
Advanced marketing options include the Following:

      • Preparing your online database for new opportunities
      • Writing and sending customized newsletters
      • Writing press releases
      • Negotiating co-op dollars with vendors
      • Negotiating better advertising rates with lead generation service

Since we’re a boutique marketing firm, you’ll get mobile phone numbers, home phone numbers, private email addresses and weekend access. Creative time isn’t 9-5. Curious? Interested? Mildly amused? Make an appointment with Chelle Yarbrough to see if we can do some good business.